AI Max Google Ads

AI Max Google Ads Dii Pooler here! Google dropped something new, and for once, I’m not rolling my eyes. Let me tell you about AI Max and why you should actually care. Okay, so Google announced another AI thing. I know, I know. Your first instinct is probably the same as mine was: “Great, another […]
PPC Tracking 101: Your Guide to Knowing What’s Working

PPC Tracking 101: Your No-BS Guide to Actually Knowing What’s Working Hey again, it’s Dii Pooler! After my last post about career paths, I got a bunch of messages from people asking about tracking. So let’s talk about the foundation of everything we do: actually knowing if your ads are working. You know what drives […]