Is Influencer Marketing Right for Your Business?
A Complete Guide to Collaborations, Negotiations & Strategy in Infuencer Collaborations Influencer marketing isn’t just a trend anymore, it’s become a core part of how brands reach their customers. The influencer marketing industry is expected to reach $33 billion in 2025, and almost half of consumers (49%) make purchases at least once a month because […]
Amazon Ads: Tips, Strategies & Why Manual Beats Automated
Amazon Ads: Tips, Strategies & Why Manual Beats Automated Running Amazon ads can feel like throwing money into a black hole—especially when you’re new to it. I’ve been managing Amazon advertising for years, and I can tell you that most sellers are making the same costly mistakes over and over again. They set up automated […]
Complete Competitor Analysis Playbook
The Ultimate Competitor Analysis Guide Let’s be honest, your competitors are probably doing some things better than you are. That’s not a dig at your business; it’s just reality. The good news? You can learn from what they’re doing right (and wrong) to improve your own marketing game. I’ve been helping businesses spy on their […]
PPC Keyword Research Guide
Mastering PPC Seasonality PPC keyword research isn’t just about finding words people search for—it’s about understanding the intent behind those searches and connecting with potential customers at exactly the right moment. Get it right, and you’ll see your conversion rates soar while your cost-per-click drops. Get it wrong, and you’ll watch your budget disappear with […]
Performance Max for E-commerce vs Lead Generation
Performance Max for E-commerce vs Lead Generation Performance Max campaigns have fundamentally transformed how businesses approach Google Ads, but success depends heavily on understanding which application—e-commerce or lead generation—aligns with your business model. With significant platform updates throughout 2024-2025, including negative keywords rollout and enhanced conversion tracking, the Performance Max landscape has become more sophisticated […]
Google Ads Strategies for Small Budgets: Maximizing ROI in 2025
The myth that you need thousands of dollars to succeed with Google Ads is just that—a myth. In 2025, small businesses can achieve remarkable results with strategic planning and smart budget allocation, even with as little as $10-30 per day. With digital advertising spending expected to reach $351.5 billion this year, the competition is fierce, […]
Mastering PPC Seasonality
Mastering PPC Seasonality Seasonal trends can make or break your PPC campaigns. In 2025, the stakes are higher than ever as WordStream’s latest benchmarks reveal that cost per lead increased for 13 out of 23 industries, while conversion rates saw mixed results across sectors. Understanding and optimizing for seasonality isn’t just about holiday campaigns—it’s about […]
Bing Vs Google
In paid advertising, the debate often revolves around choosing between Bing Ads or Google Ads. It’s easy for advertisers to question which offers a broader reach, cost-effectiveness, superior targeting capabilities, or better conversion rates. However, the real power lies not in choosing one over the other but in leveraging both platforms simultaneously to maximize digital […]
3 Major Google Ad Updates for March 2024
Pinterest and Google Forge Strategic Ad Partnership Pinterest recently announced a significant ad partnership with Google, positioning Google as its second third-party ad partner after Amazon. This collaboration aims to bolster Pinterest’s ad revenue streams and offers brands leveraging Google Ads an expanded avenue to reach a highly engaged consumer base. By integrating Google’s Ad […]
A Guide to Google Ads Bidding Strategies
Navigating through Google Ads bid strategies can feel like sorting through a vast sea of options for the untrained eye. In this dynamic digital landscape, understanding when and how to deploy Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding is paramount to steering your campaigns toward success. Even seasoned PPC advertisers find themselves […]
