AI Max Google Ads
AI Max Google Ads Dii Pooler here! Google dropped something new, and for once, I’m not rolling my eyes. Let me tell you about AI Max and why you should actually care. Okay, so Google announced another AI thing. I know, I know. Your first instinct is probably the same as mine was: “Great, another […]
PPC Tracking 101: Your Guide to Knowing What’s Working
PPC Tracking 101: Your No-BS Guide to Actually Knowing What’s Working Hey again, it’s Dii Pooler! After my last post about career paths, I got a bunch of messages from people asking about tracking. So let’s talk about the foundation of everything we do: actually knowing if your ads are working. You know what drives […]
How to Scale PPC Campaigns
How to Scale PPC Campaigns Scaling PPC campaigns sounds simple in theory—just add more budget and watch the leads roll in, right? Wrong. I’ve seen countless businesses burn through their marketing budgets trying to scale campaigns by simply throwing more money at them. The result? Higher costs, lower quality traffic, and frustrated marketing teams wondering […]
How to Ensure Your YouTube Ads Actually Convert
How to Ensure Your YouTube Ads Actually Convert YouTube advertising can be incredibly profitable—or a complete waste of money. I’ve seen businesses burn through thousands of dollars on YouTube campaigns that generated zero results, while others turn modest budgets into significant revenue streams. The difference isn’t luck; it’s optimization. With over 2.5 billion active users […]
Is Influencer Marketing Right for Your Business?
A Complete Guide to Collaborations, Negotiations & Strategy in Infuencer Collaborations Influencer marketing isn’t just a trend anymore, it’s become a core part of how brands reach their customers. The influencer marketing industry is expected to reach $33 billion in 2025, and almost half of consumers (49%) make purchases at least once a month because […]
Amazon Ads: Tips, Strategies & Why Manual Beats Automated
Amazon Ads: Tips, Strategies & Why Manual Beats Automated Running Amazon ads can feel like throwing money into a black hole—especially when you’re new to it. I’ve been managing Amazon advertising for years, and I can tell you that most sellers are making the same costly mistakes over and over again. They set up automated […]
Complete Competitor Analysis Playbook
The Ultimate Competitor Analysis Guide Let’s be honest, your competitors are probably doing some things better than you are. That’s not a dig at your business; it’s just reality. The good news? You can learn from what they’re doing right (and wrong) to improve your own marketing game. I’ve been helping businesses spy on their […]
PPC Keyword Research Guide
Mastering PPC Seasonality PPC keyword research isn’t just about finding words people search for—it’s about understanding the intent behind those searches and connecting with potential customers at exactly the right moment. Get it right, and you’ll see your conversion rates soar while your cost-per-click drops. Get it wrong, and you’ll watch your budget disappear with […]
Performance Max for E-commerce vs Lead Generation
Performance Max for E-commerce vs Lead Generation Performance Max campaigns have fundamentally transformed how businesses approach Google Ads, but success depends heavily on understanding which application—e-commerce or lead generation—aligns with your business model. With significant platform updates throughout 2024-2025, including negative keywords rollout and enhanced conversion tracking, the Performance Max landscape has become more sophisticated […]
Google Ads Strategies for Small Budgets: Maximizing ROI in 2025
The myth that you need thousands of dollars to succeed with Google Ads is just that—a myth. In 2025, small businesses can achieve remarkable results with strategic planning and smart budget allocation, even with as little as $10-30 per day. With digital advertising spending expected to reach $351.5 billion this year, the competition is fierce, […]
