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Is TikTok the New Google? The Rise of Social Search

Is TikTok the New Google? The Rise of Social Search Here’s where things get really interesting. According to Adobe’s 2024 survey, around 41% of Americans have used TikTok as a search engine. But when you break it down by age? 64% of Gen Z respondents in the United States had used TikTok as an online […]

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