Performance Max for E-commerce vs Lead Generation
Performance Max for E-commerce vs Lead Generation Performance Max campaigns have fundamentally transformed how businesses approach Google Ads, but success depends heavily on understanding which application—e-commerce or lead generation—aligns with your business model. With significant platform updates throughout 2024-2025, including negative keywords rollout and enhanced conversion tracking, the Performance Max landscape has become more sophisticated […]
Mastering PPC Seasonality
Mastering PPC Seasonality Seasonal trends can make or break your PPC campaigns. In 2025, the stakes are higher than ever as WordStream’s latest benchmarks reveal that cost per lead increased for 13 out of 23 industries, while conversion rates saw mixed results across sectors. Understanding and optimizing for seasonality isn’t just about holiday campaigns—it’s about […]
